What makes a logo effective?

A good logo needs to:
• be visually striking
• work well in a variety of sizes
• work in both color and black and white
• convey the brand of the organization or event
• be easy to read

In addition, logo files need to be prepared properly for the image to work in a wide variety of uses — such as screen printing, website or print production. We have the expertise to help you develop your logo and prepare all of the necessary versions you'll need to use it throughout your communications.